IGO = WELLNESS

CIMAS IGO / CIMAS IGO / CIMAS IGO / CIMAS IGO / CIMAS IGO / CIMAS IGO /

Agency

Shift Engage

Year

2020

Role

Designer, Animator & Creative Director

Project info

IGO is a health & wellness program offered by Zimbabwe’s leading medical aid service, Cimas. Specifically designed to focus on preventive health and lifestyle modification, iGO encourages members to look at key health behaviours through embracing the 8 dimensions of wellness:

To educate the market on on the offering we created a campaign that outlines the benefits of Wellness and to establishment a top of mind awareness whereby the iGO brand is synonymoues with wellness. I served as both Creative Director and Lead Designer of this advert rollout.

For more theatrical take on an educational ad campaign we tell the story of the average Joe, a wellness novice, who sets out on his journey to wellness under the tutelage of the all knowing iGO Wellness guide