Client: CrossCountry Trains
Agency: McCann Birmingham
Year: 2025 – 2026
Role: Design and Illustration

A curated collection of illustrative assets developed as part of the CrossCountry Trains “Take Us On Your Journey” campaign ecosystem. The illustrations were designed to bring warmth, personality, and narrative consistency across the brand’s communications, and were adapted across a range of touchpoints including newsletters, digital banners, social content, and print collateral. The work balanced playful storytelling with a cohesive visual language aligned to the wider campaign identity.