Client: Miscellenious
Agency: McCann Birmingham
Year: 2025 – 2026
Role: Design and Illustration

During my tenure at McCann Birmingham as a Midweight Designer, I collaborated closely with copywriters, art directors, and multidisciplinary teams to develop integrated campaign visuals across a diverse portfolio of brands. The following selection showcases key visuals created between February 2025 and April 2026, combining CGI, photomanipulation, and AI-assisted workflows to craft high-impact, concept-led creative across digital, print, social, and OOH channels.

With Smirnoff Vodka launching a new, exciting flavour, Miami Peach, I was briefed to craft, retouch, and finesse the focal assets: the Glass and the bottle. Building up from 3D renders created by Sandeep Singh, I took time to find a balance between a warm Miami glow that resonates with a Miami sunset and ice-cold, fizzy refreshment.

A collection of random executions created for the Bosch’s range of in home climate control products eg . air conditioners, boilers. Some are key visuals for brand communications on digital platforms for the UK and European market.

A visual direction for Waste management service provider Veolia UK. Trying to illustrate a “dirty” business cleanly and artistically, speaking about how Veolia take ugly waste and turn into something valuable, just like how some fine artists do.  The look and feel resonates with a paint smear on a white canvas, with the colourful paint stroke resembling the Odours and leachate in an auspicious way.

Nordic Spirit is a premium brand of nicotine pouches that offer a discreet and socially safe way to enjoy nicotine. This Swedish brand, aiming to enter the Japanese market, needs an execution that speaks to its value proposition in a clean and cool way. Part of a multidisciplinary team, these were my executions for potential layouts for execution for cool mint flavours.

Drawing on a visual established by the art directors, I crafted this key Visual to communicate the launch of Leap Motors in Worcester. This execution displays Worcester’s Victorian Railway arches, converted into a commercial building, with the flagship B10 car reflected in the window.

Altro UK is the manufacturer and distribution on heavy duty safety walling and flooring for both home and commercial markets. These were the 3 routes  I crafted for a key visual for the Magnificent 7 campaign, where we creatively showcase Altro’s range of protective flooring offerings.

A playful image for in-store posters and digital adverts for Crumpton Oaks cider, launching two new flavours, Strawberry and Berry.