Lobels / Lobels / Lobels / Lobels / Lobels / Lobels /


Shift Engage




Designer & Art Director

Project Info

Everyone’s after Lobels Loose Chocolate Biscuits, as they’re out of this world Choco-Delicious! To communicate this creative concept, a breakout UFO execution was employed on various Billboard executions to ‘jump out’ and engage with the audience. The UFO itself purposefully designed to appear 3D from any viewing angle gives an experiential feel that potrays aliens trying to abduct Choco-Delicious baked treats.
To communicate and evolve this creative concept, in an even more standout execution, we used not one but two billboards stacked on top of each other.