Project Info
The Village Brew comes to town.
Chiefs Foods is an organisation with the initiative to empower rural communities by acquiring farm produce in bulk from villages. In 2020, I worked with the Zimbabwe-based tea company; Chief Foods, an organisation that empowers rural communities by acquiring farm produce in bulk from village markets and packaging it for urban retail. The scope of work was to create a logo and identity that merged Zimbabwean culture and herbal themes—communicating the values of promoting hydration, balance, and convenience of a tea lifestyle. Inspired by both natural and holistic elements and emphasising a sense of style and sophistication, we developed a visual system that is minimal, clean, regal and African.
![CF_02](https://ckhombz.com/wp-content/uploads/2023/05/CF_02.jpg)
![CF_LOGO_CONSTRUCTION_01](https://ckhombz.com/wp-content/uploads/2023/05/CF_LOGO_CONSTRUCTION_01.gif)
![CF_05](https://ckhombz.com/wp-content/uploads/2023/05/CF_05-e1684061092236.jpg)
![CF_03](https://ckhombz.com/wp-content/uploads/2023/05/CF_03.gif)
![CF_07](https://ckhombz.com/wp-content/uploads/2023/05/CF_07.jpg)
![CF_06](https://ckhombz.com/wp-content/uploads/2023/05/CF_06.jpg)
![CF_08](https://ckhombz.com/wp-content/uploads/2023/05/CF_08.jpg)
![CF_09](https://ckhombz.com/wp-content/uploads/2023/05/CF_09.jpg)
![CF_10](https://ckhombz.com/wp-content/uploads/2023/05/CF_10.jpg)
![CF_11](https://ckhombz.com/wp-content/uploads/2023/05/CF_11.jpg)
![CF_12](https://ckhombz.com/wp-content/uploads/2023/05/CF_12.jpg)
![CF_01](https://ckhombz.com/wp-content/uploads/2023/05/CF_01.jpg)
![CF_13](https://ckhombz.com/wp-content/uploads/2023/05/CF_13.jpg)
![CF_16](https://ckhombz.com/wp-content/uploads/2023/05/CF_16.jpg)
![CF_14](https://ckhombz.com/wp-content/uploads/2023/05/CF_14.jpg)
![CF_15](https://ckhombz.com/wp-content/uploads/2023/05/CF_15.jpg)
![CF_20](https://ckhombz.com/wp-content/uploads/2023/05/CF_20.jpg)
![CF_19](https://ckhombz.com/wp-content/uploads/2023/05/CF_19.jpg)
![CF_18](https://ckhombz.com/wp-content/uploads/2023/05/CF_18.jpg)
![CF_17](https://ckhombz.com/wp-content/uploads/2023/05/CF_17.jpg)