Client: Johnstones Trade
Agency: McCann Leeds
Year: 2026
Role: Design and Illustration

Collaborated with the Creative and Art Directors at McCann Leeds to develop a vibrant series of visuals for the “Think Outside the Swatch” campaign. The creative concept combined intricately crafted origami animals with dynamically fanned swatch strips in corresponding colour palettes, transforming product colour references into playful, visually engaging storytelling assets. The campaign balanced craft, composition, and colour theory to deliver a distinctive and memorable visual identity across brand communications.