Chiefs Foods is an organisation with the initiative to empower rural communities by acquiring farm produce in bulk from villages. In 2020, I worked with the Zimbabwe-based tea company; Chief Foods,  an organisation that empowers rural communities by acquiring farm produce in bulk from village markets and packaging it for urban retail. The scope of work was to create a logo and identity that merged Zimbabwean culture and herbal themes—communicating the values of promoting hydration, balance, and convenience of a tea lifestyle. Inspired by both natural and holistic elements and emphasising a sense of style and sophistication, we developed a visual system that is minimal, clean, regal and African.